Digital production budgets will increase in 2017
IT research firm Gartner released data from their CMO Spend Survey 2016-17 showing that 65 percent of marketing leaders intend to increase their digital ad spend in 2017. 52% of the survey respondents plan to increase spending on their website in 2017 as well.
What does that mean for you?
To stay competitive in the 2017 world of digital display advertising, you need to produce digital banner campaigns built on HTML5. That’s how you’ll reach your target audience literally (across any device or browser) and figuratively (HTML5 enables you to build high-impact, high-engagement ads).
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