Interactive emails - Definition

As its name implies, an interactive e-mail is an e-mail message that allows users to engage with it beyond just seeing photos and reading text. It includes dynamic elements such as videos, fillable forms, and more, that can be executed directly from your inbox.

These elements are designed to capture users’ attention as soon as they open the e-mail and get them to engage with your brand in more creative ways than simply, “Click here to buy our product.” It can lead to better conversion, more qualified leads, and ultimately better sales.

In addition, it can also encourage users to share your brand with others. If something in your e-mail really captures their attention, they’ll be more likely to pass it on to their friends, allowing you to reach more people and capture more leads.