Personalization Display Ads - Dynamic Creative
Using Artificial Intelligence (AI) Dynamic creatives can make use of algorithms to choose the best elements on demand. This feature works in tandem with various pre-selected data sources to create the best creative combination that is shown to a viewer. AI helps marketers build campaigns using geo-targeting, demographic data, and contextual data to create the ultimate dynamic ad. Further, it is possible to use as many data sources as you would like. For example, traffic conditions and weather reports can be used to create highly targeted dynamic ads.
The Take-Away Businesses have realized that there is little value to be derived from the mass-personalization of display ads. It is impossible to create so many variations and sizes at scale, and keep your production costs low! This is where these features of ad-tech come in and help you create the number of ads required to make dynamic creatives a reality for many marketers easily.
