Social Display Banner Ads
What you should know about social display advertising Ads are not one-size-fits-all solutions – Each existing social platform on the internet has its own unique requirements. For instance, you will find that each social media offers you different minimums and maximums for text length or image dimensions. Therefore, you should have a specific template for each platform you are interested in. Your targeting should not be too broad – To achieve the best results, make sure your ads are for specific groups; otherwise, you will not realize conversions. Always monitor the ads – Taking a regular look at the performance figures of your social ads will help make you informed decisions on whether to adjust, continue or stop them. Offer a seamless experience – Your ad should feature the same text and images you have on the landing page to avoid a break for your viewers. Include a similar audience – Personalizing y
our message offers a 1-on-1 feel, which increases your chances of conversion considerably. At the same time, understand the buyer personas so you can also show your ads to a similar audience. Include discounts – The best-designed ads offer special price offers that attract attention. While doing this, make sure that you work with the colors of your respective website. Make offers valuable – Offers in your ads should have some value for your targets, and make sure that it is clear. Test HTML5 BANNER ads timing – It is critical you recognize the best times your target group is most likely to view your social display ads so you are seemingly always available.
