Micro-Targeting Ads - Micro Marketing

Micro-targeting advertisements use data to address the specific needs and want of a small target audience and automatically customize the message and ad for that audience.

Dynamic content helps personalize the message on the landing page and website. An excellent micro marketing example is Amazon. The platform utilizes dynamic content to provide product recommendations based on your search history and previous purchases. They also personalize emails and newsletters they send out to their customers by simply replacing the HTML code with a personalized message.

Conclusion

Marketing to the right audience has been a long-term priority for many marketers. Micro ads are cost effective and offer better results. Plus, customers are more receptive when content applies to their needs.