Dynamic banner ads – All that you need to know

However, HTML5 pharma banners produce some issues that do not affect most other types of advertisements. Pharma ads, unlike any other ads on the web, require important safety information (ISI). Much like television, radio and print pharma ads, banners for prescription medications are required by governmental mandates to indicate the drugs’ benefits, efficacy and potentially risky side effects. This information must be included directly in the advertisements themselves, meaning that somewhere between 33 and 50 percent of the healthcare banners are consumed with the ISI text.

Many designers see these requirements as severely limiting the storytelling, images and creativity in your creation of an HTML5 pharma banners. However, there are a variety of means through which you can capture users’ attention and communicate your message cleverly and beautifully.

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