Banner development studio - HTML5 ADS
How do you keep the “coolness” of a campaign from overshadowing your messaging?
Every time you vet part of your campaign with “Is this interesting?” you want to follow it up with “Is this useful?”
Shock and awe campaigns, gimmicks, loud competing colors, overly witty calls to action – consumers see through those in an instant (or get confused) and run the other way. Just because (almost) anything is possible with HTML5 ad technology, doesn’t mean you should build everything into one campaign.
