HTML5 ads - The Cure to Banner Blindnes
High impact HTML5 ads are proven to attract more traffic to websites than standard static banner ads. A study by Adform showed that clickthrough rates of rich media ads are 267% greater than those from static ads. This is because a website visitor may never even glance at a static banner, but movement is almost psychologically impossible for the eyes to ignore. Animated banner ads are the wiser investment because they assure people are actually viewing your ads.
