Micro-videos - A high-impact ad format

The truth? You don’t need a film crew, recording studio or even a creative team brainstorm to develop reams of new creative assets. You can just repurpose creative assets from previous campaigns (or have your rich media vendor design custom imagery for your micro-videos).

Case in point: Kmart’s recent nod to the Oscars is playfully simple but still stands out as a high-impact ad format.

Brands can easily post micro-videos to the platform of their choice (and most brands already have existing, active sites and social media profiles), making the content a financially smart advertising move.

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