HTML5 banner ads: great experience

Part of building consumer-centered HTML5 banner ads is creating a great ad experience.

And that doesn’t end with digital production. It depends, in part, on where an ad will display.

Advertisers (and their agents) have a responsibility to vet their ads’ destinations.

In his shake-up-the-industry speech, P&G exec Marc Pritchard talked about the murky world of digital advertising, where standards can be haphazard and contracts are fuzzy. The rise of fake news has added gasoline to the fire: sites are made profitable by advertising and there’s incentive to drive traffic with content that doesn’t meet journalistic standards.

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