Dynamic Rich Media: Build trust

Ad blocking is on the rise, as is ad fraud. Consumers are tired of low-quality, irrelevant and intrusive ads and advertisers are wary of where their HTML5 banner ads are showing up. It may seem strange to argue that high quality banners can save the day, but hear us out. Target audiences aren’t anti-ad. They’re anti-bad ads. Look no further than viral ad campaigns for proof. They connect with consumers because they’re good, shareable and memorable.

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