Dynamic banner production - HTML5 banner ads
We’ve talked a lot about what makes a good HTML5 banner ad – here, here and here for starters – and it boils down to four things. The best high impact ads are: Consumer-centric: they speak to your customers’ pain points, real-life concerns or goals Creative-centric: they have an interesting story or a memorable look and feel Non-intrusive: complement, don’t disrupt, your audience’s browsing experience and always give them control of their interaction with your banner ad Relevant: ensure your ads are always displaying alongside relevant content.That’s why, even if you’re trying out new technologies for your next campaign, it’s important to ask: are you doing something meaningful with the expanded capabilities or are you just incorporating them into your campaigns for the ‘me-to’ factor? You can innovate away, with our blessing, but always do something interesting and relevant with the experiment.
