Interactive Agency - Delivery
We’re on the home stretch: delivering the goods! Your digital production team has your display ad creative file packaged, optimized and ready to go. They have two options for delivery.
Deliver the source files directly to you
Your production team delivers the source files to you via zip files, Dropbox or whatever file transfer program you prefer. You deliver the files to your client, who uploads them to the designated ad platform (i.e. DSP, Google Ad Network) or third-party ad server (i.e. DoubleClick, Sizmek).
There’s one tiny pitfall with this approach. If there’s any issue with the file once it’s uploaded to the ad server, guess what? Your client comes back to you with the file and your production team starts troubleshooting. The back and forth wastes time and erodes your client’s confidence.
