Healthcare Banners
Pharma pours most of their marketing resources into print and TV channels while skirting the digital landscape. The reason is threefold: complex regulations, muddy guidance from the FDA and a lack of digital production infrastructure (more on that in a minute).
But, with more consumers turning to the web to manage their healthcare needs and inquiries, the platform imbalance limits the reach and effectiveness of campaigns.
Forward-thinking pharma marketers have begun partnering with digital creative agencies that understand the strict regulatory frameworks of <!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}-->Pharma Banner . These partnerships speed up the digital production process, enabling pharma brands to get ahead of the competition.
