Cross screen experiences : Responsive ads
Social Rich Media creative was proposed, built in HTML5 responsive cross-screen technology (retina ready, too.) A compelling mobile rich media ad was developed using Spark flowplatform in just 2 days, and its coverage was 100% mobile (in web and in app environments), Tablet and Desktop.
The creative featured Nike’s slogan for the shoe “Be a Force of Nature” which was created to inspire runners, the target audience. The ad featured:
An engaging, interactive photo gallery that featured, intuitive navigation so that users could engage with the six different models of within the new Nike Free collection and learn about the shoe’s new features.
A video sequence was also incorporated to tackle auto play limitation. It used Nike’s slogan “Be the force of nature,” and showed the Kenyan National Running Team training with the latest Nike Free shoe model.
