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Interactive Agency - games ads
- Gamified ads
- Dec 10, 2017
- 1 min read
From the video users could then show of their “Biceps of Steel” in an interactive video game ads where the player “arm wrestled” an opponent by rapidly tapping on the screen or hitting a computer key. Other challenges were introduced and there were prizes—including the chance for the winner to win a bus ride with real Madrid soccer players.
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