Online banner ads - Digital ad
The worst reason why people hate your online banner ads is: they aren’t relevant. They simply don’t care. In the same infographic we mentioned above, irrelevance is the second most common reason why people don’t click ads. They DID see the ad, but they didn’t care for it.
Better target marketing can minimize the risk of displaying irrelevant ads. You can target specific ad versions to market segments based on demographics, location, or online behavior. Retargeting through using browser cookies and mining data from third party, demand side platforms can also help greatly, as this ensures that the interest and preference are there when you display your ad versions.
