Interactive emails
The benefits of interactivity – it’s one of the best ways to boost engagement, brand awareness and brand recall – now extend to inboxes, thanks to advances in HTML5 technology. With interactive emails, your readers can enjoy all the elements of an interactive website – navigation, customization, search, forms, etc. – without ever leaving their inbox. One caveat: since the technology is still relatively new, it works best on mobile and newer email clients.
