Banner ads - Build a better user experience
Banner ads built with artificial intelligence can deliver highly personalized ad experiences, based on real time viewer behavior.
Translation? AI banner ads can see – and understand – the images and page content your user sees and then adjust the messaging accordingly.
Case in point: If your user is browsing a real estate site, banner ads built with AI can recognize the on-page imagery and then sort through thousands of potential images and messaging to instantly build the perfect companion ad content.
This AI-centered campaign for Vattenfall, one of Europe’s largest energy companies, selected which Vattenfall product to showcase alongside the on-page content, based on that same on-page content. That included constantly evolving slideshows. Photos of a house with a pool prompted an ad about checking the water temperature from a smartphone, thanks to the Vattenfall smart thermometer.
