Interactive website | Interactive Agency
Most important of all, it invites interaction because of the user control embedded into the unit. Users relax, knowing they’re driving the ad experience, instead of being broadcast to, against their will. We scour content channels, taking note of the high impact units that make an impression on us. Display advertising is part of our toolkit, our trade. It’s both art and science to us.
And sometimes that leads to the types of ads that are turning consumers off to display advertising.
The Coalition for Better Ads conducted a survey to determine the criteria for ad standards. A whopping 50% of users surveyed said they wouldn’t revisit or recommend pages with pop up ads.
