Digital creative agency - HTML5 digital display ads
Not fully utilizing your resources
Even if you DIY your digital ads, it still takes time and money. And when you aren’t familiar with the ins and outs of building effective banner ads – dynamic global campaigns, remarketing, responsive ads and more – that’s time and money you’re leaving on the table.
The display advertising world is changing constantly, with new best practices and tools popping up to help you make the most of your campaign. An experienced digital production partner won’t just build your banner ads – they’ll provide guidance on the best ad formats for your campaign goals and bring your creative ideas to life. (Think animation, interactivity and more.)
Leaving views on the table
Once you’ve built your ad, you still need it to be “served” to your target audience via a publisher’s platform. Every publisher is different, with their own unique set of media specs and requirements for digital ads.
If you want your ads to be seen and perform efficiently, their creative files need to meet every criterion for the destination platform. Otherwise, you risk putting resources into ads that won’t be seen. Optimizing digital ad files requires an in-depth knowledge of publisher requirements and coding, something that a DIY platform can’t reliably provide.
