Interactive Agency - IAB launched the Rising Stars ad format
Iab standard banner
The more engaging the ad, the easier it is to call audiences to action. This is one of the key facets of IAB Rising Stars ad that makes it successful. Ad styles are interactive, and users can interact with the media to experience the full message delivery of the advertising. Seen in action in this Samsung Galaxy Note filmstrip sample, the rich media and interactivity maximizes the potential of valuable advertising real estate. In effect, the Responsive Ads also becomes more a part of the website design than just another ad that people simply ignore almost by default.
Notice how intimate the interaction is between the user and the brand. IAB highlights how brand-friendly Rising Stars are, and for good reason: advertising and branding go hand in hand. This is a big advantage for smaller businesses as they need to build up their brand, and for larger businesses that need to maintain their brand image.
