Dynamic banner production - Discovery & Test for tone

Discovery

Every project starts with an initial discovery call to get clear on what the client wants to accomplish with their campaign. Sometimes they know exactly what they want or need – we just build it to spec.

Other times, they’re not so sure. Or they think they know what they need – a certain ad format, a specific number of emails or a certain landing page layout – but once we look at their objectives, assets and target audience, we realize they need something different.

It’s not always a scope expansion either. Sometimes less is more. Quality creative always wins out over low-quality quantity.

Test for tone

Many of our clients come to us with creative assets (photos, video) and objectives, but not much else. We take what we’ve learned during the discovery process and create a storyboard or test for tone piece, if they need copy crafted for the deliverables.

While presenting the concept to our client, we review their feedback, brainstorming the best approach to meet their goals and stay within their budget.

#Interactiveproduction #Dynamicbannerproduction #Bannerad #Interactiveagency #Bannerdevelopmentstudio #DynamicRichMedia #Onlinedisplaycampaigns #DigitalCreativeProduction #ResponsiveAds