Interactive production for Lacoste with Games ads
The more time users spend interacting with brand assets, the better their brand recall.
That’s why we built gamification into the interactive Lactose website: to increase the chances that users will think of Lacoste when they look for perfumes.
Gamified experiences are a great way to engage with your target audience, especially during the holiday hustle and bustle. Interactive, gamified websites are fun to play with and fun to share. Well-executed gamified experiences are also a welcome distraction from the daily grind of deadlines, meetings, errands and responsibilities.
Notice we said well-executed.
Gamified experiences need to follow the same best practices as regular rich media experiences. They should be relevant, user-friendly and easy to navigate. If you’re targeting mobile users, the rules for gameplay should be easy to understand and mobile optimized.
PRO TIP: On the back end, interactive website creative for gamified experiences can result in massive file sizes, especially when the animation is involved. Avoid slow load times: make sure to compress and optimize your creative.
