Interactive production for Lacoste with Games ads
- Interactive agency
- Apr 16, 2018
- 1 min read
The more time users spend interacting with brand assets, the better their brand recall.
That’s why we built gamification into the interactive Lactose website: to increase the chances that users will think of Lacoste when they look for perfumes.
Gamified experiences are a great way to engage with your target audience, especially during the holiday hustle and bustle. Interactive, gamified websites are fun to play with and fun to share. Well-executed gamified experiences are also a welcome distraction from the daily grind of deadlines, meetings, errands and responsibilities.
Notice we said well-executed.
Gamified experiences need to follow the same best practices as regular rich media experiences. They should be relevant, user-friendly and easy to navigate. If you’re targeting mobile users, the rules for gameplay should be easy to understand and mobile optimized.
PRO TIP: On the back end, interactive website creative for gamified experiences can result in massive file sizes, especially when the animation is involved. Avoid slow load times: make sure to compress and optimize your creative.
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