Digital creative agency - Banner ads
Good design includes your choice in ad formats. Choose an banner ad format that complements the surrounding content. Let your viewer control their experience.
Avoid ad formats blacklisted by the Coalition for Better Ads. Pop-ups, auto-playing music – anything that disrupts the user experience.
Always make sure your ad is optimized to load quickly, otherwise you could miss out on valuable views.
Finally, take a good look at your ad. Will it stand out on a page with 5-7 other ads? Be honest. If the answer is no, it’s not worth launching. If you wouldn’t give it a second look, why should your audience?
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