Creative Banner ads

This is a unique problem for rich media creative ads especially DCO, since a single marketing message that has different ad versions for different targets and one of these versions could possibly go astray of the set brand theme. The creative elements should indeed be maximized but the brand theme should be maintained throughout versions and ad campaigns.

Vary your creative elements in meaningful ways and not just in a manner that simply changes the version of the ad. Remember, you’re shifting the message for a different audience; you’re not creating a different version to simply see which color combo works. You should have that figured out before you deploy your ad versions. Vary the creative elements, but keep the brand theme that communicates consistency and integrity, and associates your Dynamic Ads to your brand instantly, triggering prompt brand recall in your audiences.

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