HTML5 development
Context, of course, is key to visual ads. The design, messaging and technology that surrounds an ad—whether it is appears on a laptop, smartphone, or an iPad—significantly impacts how the brain perceives it, and how the consumer interacts with it. Though the location and environmental circumstances influence a consumer’s online experience—perhaps they are browsing for new shoes on a crowded subway or simply in the kitchen researching a casserole recipe before a family dinner—ultimately, an ad achieves engagement with the brain through demonstrated relevance. For many consumers text, words, and static ads are mundane and not very engaging, particularly if they are pressed for time. And videos ads, though they are more dynamic and engaging than words, often require too much of a commitment from consumers whose brains do not want to indulge a narrative or video storyline that takes 30 seconds to watch.
