Interactive production for creative banner

Make It Interactive

At Digitaland, we’ve seen great results with creative display ads that entice a viewer to interact with the ad. There are a number of ways to add interaction, from introducing game-like elements to scratch-off features and encouraging movements with the viewer’s mouse.

In this ad for Pandora, at the end of the ad we introduced navigational arrows. With the arrows, the consumer is able to scroll through the different rings offered in this Christmas campaign. In this way, we were able to showcase the featured product in a variety of different colors while encouraging the viewer to choose which one they liked best. The arrows were introduced after the images were scrolled through automatically so the user knew what the arrow would do beforehand.

#Interactiveproduction #creativebanner