Rich media gaming
Rich media delivers engaging experiences to audiences, there is no question about that. Being able to draw your audience into your marketing experiences and get them participating leads to better educated, more engaged customers.
Rich media is an especially perfect fit for gaming companies with playable ads. Their audiences are particularly interested in more engaging experiences and rich media can provide a way to pull them in while standing out from the competition. Standing out is so critical during game launches because companies have a very narrow window to capture the attention of their core audience.
In this article, we’d like to highlight how some gaming companies are using rich media experiences to foster a community around their game, grow their sales, and leverage their gaming experience to create interactive experiences for other projects as well. We’ll cover two very different examples of using rich media in game advertising, showing the usefulness and breadth of the medium.
