Playable Ads
Facebook Playable Ads Example
To fully understand the impact that playable ads can have on your campaign, it’s important that you see some examples of effective campaigns.
Let’s start with an in-house example from a campaign that we did for Sense. In this “Hunt the Hog.” Sense offers a hardware product that is installed directly into your electrical panel that allows you to monitor electrical usage throughout your house directly from your smartphone. Our “Hunt the Hog” playable ad asked users to identify which household appliances used the most electricity. Users are walked through several questions where they are presented with different household appliances and attempt to correctly guess which appliances are responsible for more electricity usage on average. For each question there is a timer, limiting the amount of time that they have to answer the question:
