Animated Video Ads - Rich Media Advertisements
Crello Uses Animated Video Ads to Bolster Their Facebook Ads Strategy
After letting each ad grow to a reach of more than 13,000 users on Facebook, the results were clear. The animated ad was able to attract more than double the clicks (325 clicks vs. 145 clicks) than the static image ad. This resulted in more than a 50% drop in their cost per click.
While the static image attracted more impressions, the level of engagement was low comparatively. This case study is an excellent example of how powerful rich media ads can be on Facebook.
