Pharma email marketing
Assets & Project Scope
Before the project can begin, you’ll need to compile all of the assets that should be included in the final email. This could include images, fonts, and a visual layout guide. You’ll also send the Pharma HTML5 email copy and links that are to be included. All visual assets should be of the highest quality so that the developer can manipulate them as needed to fit the size requirements of the final deliverables.
This is a list of some of the assets that you’ll share:
Visual Guide: A visual guide in the form of a PSD file will contain images, text styles, colors, spaces, and other visual components that should be included in the final project. The developer will use the guide to build the email, and the QA analyst will compare the final product to the PSD to ensure conformity. If the email will be responsive, a separate guide for both mobile and desktop is required.
Manuscript: The manuscript is simply a Word document that contains the copy that will be used in the email. The manuscript should include the important safety information (ISI) that’s required by law to include in pharmaceutical marketing materials like emails.
Link Matrix: As most pharmaceutical HTML emails utilize several hyperlinks, the link matrix shows the developer where each link should be included. This spreadsheet will include a description of each element the link will be added (i.e. images, buttons, or text), the plain URL without a tracking code, and the URL with the tracking code that the developer will implement in the email.
QA Scope: The QA scope will list all of the browsers, mobile devices, email clients, and operating systems that the email should be tested on. This ensures that email recipients will see an email that looks consistent on whatever device they’re using.
Naming Convention: This is another document that helps both teams stay organized. If multiple emails are being created, we’ll label each file according to the naming convention that you stipulate.
Visual Guide PDF (optional): If your email is responsive, an extra visual guide can be created for both mobile and desktop that serves as a visual reference for the project manager.
