Storytelling HTML5 ads
Stories humanize and clarify the universe around us. Consumers want to experience brands and products as stories because they resonate on a more meaningful, enduring level. Digital ad campaigns must identify and target customer segments, and then artfully contextualize each ad’s messaging, imagery, and promise.The best Digital ads should take consumers on a journey, not chase them down.
Brands can use rich, interactive ads to build consumer trust and inspire action. Smart ads provide clarity and dispel insecurities consumers may have about engaging with the content. Effective ad campaigns build trust through narratives, messaging, and storytellers. In fact, 57% of Millennials say they are willing to engage with ads expressed through authentic personalities or that offer quality entertainment and solutions.
Stories connect people who share common interests. Storytelling HTML5 ads are what we tell at the Thanksgiving table or when we’re having a beer with friends at a football game. We are inherently more open to people, brands, and products that understand our personalities and needs. Ads that are repetitive, out of context, and lack relevance or depth are negative experiences. They exist without a story. They lack transparency. Understandably, consumers use ad-blocking software to stop ads that are intrusive, unwelcome, or obstructive. However, by thoughtfully crafting a story throughout the online consumer engagement experience, businesses can develop trust with consumers. Storytelling communicates a sincere appreciation for the desires and sensibilities of consumers.
