Pharmaceutical banner - Pharma ads

The best way to respect your viewer’s time and attention? Lead your pharma banner ads with what matters to your target audience.

Sometimes that’s as simple as spelling it out, like this unbranded Abbvie pharma banner ad does for its target audience: healthcare practitioners who work with female patients that have endometriosis.

Abbvie’s ad is proof that with the right digital production team, you don’t need a ton of creative assets to build out an attention-grabbing pharma banner ad.

The ad is visually compelling and simple. There’s no distracting clutter and the bold color combination paired with the white space catches the eye, drawing it down to the call to action.

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