Dynamic creative examples
Marketers are good at making use of their skills to target their audience in nuanced ways. However, a big roadblock to realizing the true power in dynamic creative ads has always been one – the creative.
While there are seemingly endless opportunities to deliver ads, it was difficult to create an endless supply of ad variations.
This is where AI comes in and makes the entire process – from the segmentation phase to campaign modeling and attribution phases – better. But AI has the greatest impact on how marketers are now able to produce several creative versions.
AI is capable of analyzing, learning, continuously testing, delivering, and reworking campaigns without the intervention of a human being. In fact, artificial intelligence makes the efforts of marketers much more effective.