Digital Production Agency: high impact ad formats
Developing good creative doesn’t mean you need to start from scratch with every campaign. Keep track of what worked in your last campaign and don’t be afraid to iterate from that. When it doubt, look to the success of other mono-message campaigns. Case in point: GEICO. The insurance giant is known for running multiple campaigns simultaneously – think the GEICO gecko, cavemen, hump day camel and ‘there’s an easier way to save’ deadpan – each with a slightly difference message built around a core concept. GEICO’s ad frequently go viral, enjoying shares across multiple platforms, including the coveted rewind-the-DVR-to-catch-that-ad. We’re not suggesting you ditch your metrics, data and strategy. But the reality is, most marketers see creative as an afterthought – a ‘nice to have’ that doesn’t have a measurable impact on campaign performance. Well-targeted digitals ads with bland creative can perform. But with good quality creative ads, they’ll excel.
